I’ve often pointed clients to this very useful and well-explained video by Ian Brodie, who provides a quickish guide to customer insight, i.e what it is, how to do it and why it’s important if your business/organisation wants to have sustainable growth. Ian Brodie takes us through what customer mapping is, how to do, why it’s important and how you can use the map. I particularly like this video because it stresses the use of customer language and includes examples.
Let me know if you found the content useful? If you have any questions, and/or would like to find out more about doing your own customer insight, to go beyond basic data and get a deeper understanding into your customers, please get in touch.