Welcome to Insight Mindset

Ola Fagbohun in Black and White

...I'm Ola Fagbohun

I’m hoping you’ve landed on my page, because you want to know how I can use my superpower to help you to learn what your customers/clients think and feel, plus why (and how) they do what they do. I use use culturally-aware research, social media insights analysis, online search tools, website and app testing, 1:1 coaching, cognitive bias awareness training, and more.

If you don’t have (enough) experienced staff, time or knowledge, or you want to learn more about what I do, contact me today, and let’s discuss how I can use my knowledge and experience to help you make impactful strategic decisions so you can effectively serve and grow your customers/clients. I work remotely or on-site; over a few days, months or a few hours (training/coaching). Working with me also supports the development of small community and voluntary organisations, who I provide training to at a reduced cost.

Why Hire Me?

20 years Researching & Understanding Human Behaviour

Cost effective and Timely

I work with you to create a plan/strategy that works for your budget and within your time requirements. Our flexible options, coaching, training or retainer consultancy, means that there is a solution for you.

Accessible and actionable Insights

I use jargon-free language, cost-effective tools and techniques, and communicate through storytelling. Let me use my nearly 20 years knowledge and experience (working with organisations in public and private sector, as well as individuals of diverse backgrounds, behaviours and attitudes) to help you grow your business/organisation, or yourself.

Tailored Solutions

I listen, learn and provide a plan/strategy based on your specific requirements to meet your goals. To keep costs down, I can also coach/train you to do-it-yourself i.e. use tools such as online questionnaires, discussion groups, and/or how to analyse your social media.

Positive Impact on Society and economy

Giving Start-ups a Hand

The fees I charge allow me to reduce my rates, by 20%, to give pre and new start-ups (i.e. BAME and people aged 40+) and small to medium sized organisations enterprise support. This is something dear to my heart as I've also spent the last twenty years supporting pre and new start-ups through Young Enterprise, Princes Trust (volunteering) and University of Derby. Help me to ensure that these business/enterprises have every opportunity to succeed. [Social Enterprise status in process].

I offer

Diverse Services for Diverse Clients

Wheel of customers / users

Research and Insights Consultancy

Why do people buy some products and not others? What makes a message persuasive? Why do we get attached to a particular brand? What do your customers really think and feel about your brand?

These questions and more lie at the heart of every organisation’s search for competitive advantage, more sales and more profit. How can  you become one of those organisations?

That’s where I come in.

Working with clients like you, I use customer research and insight, apply consumer psychology, analyse digital social media data, and much more; my goal is help you identify and understand the behaviour of your customer/clients, so that you can understand what influences their choices and decision-making.

Find out how I can help you do this, contact me today for a 30 minute discussion at an introductory rate of £18.


Behavioural Insights Training

Contact me today, and let’s discuss how I can help you stay relevant through going beyond  customers data and demographics. Take advantage of a 30 minute consultation at an introductory rate of £18.

Deep customer understanding is a core requirement for all companies and organisations, not just the big brands with deep pockets. If you have customers/clients, you can benefit from a better understanding of your customer/client behaviour and attitudes, by attending one of my interactive and creative workshops (and training sessions), giving you the tools to do it yourself. 

My workshops cover: DIY questionnaire design,  introduction to social media insights, using psychology to engage (your ideal customer), cognitive bias awareness, inclusive marketing insight, and more.

I also create and tailor workshops and training for different organisational needs. And offer pre and start-ups 1:1 (per hour rate) and group coaching.

Think about things differently neon sign
Time for Change sign

Behaviour Change Coaching

I also use my insights knowledge and experience to help individuals achieved sustained behaviour change.

Using behaviour change and coaching tools and techniques, I’m passionate about helping midlife women (40- 60 years) achieve optimal health as they age.

I provide 1:1 and group coaching to:

self-employed women

women with chronic/progressive health conditions, menopause transition, and low wellbeing.

Why Hire Me?

Qualifications in Human Behaviour


PgDip Psychology – Coventry University 

MSc International Business – London South Bank University 

PgDip Nutrition and Dietetics – University of Benin, Nigeria 

BSc (Hons) Nutrition and Dietetics (2:1) – University of Nigeria.


Wellness coach (Level 2) – Institute of Leadership Management 

Motivational Interviewing (Level 1) – Sheffield Hallam University

Conducting focus groups and ethnographic methods – Social Research Associations

User Research and Strategy – Bunnyfoot Research Ltd and Designlab 

Preparing to Teach in the Lifelong Learning Sector (Level 3&4) – Westminster College.

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Amanda Lee
CEO & Founder Crix
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Adam Cheise
Director at Dynamic
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Adam Cheise
Director at Dynamic

Clients (paid and/ or as a volunteer)