Welcome to Insight Mindset
...I'm Ola Fagbohun
I’m hoping you’ve landed on my page, because you want to know how I can use my superpower to help you to learn what your customers/clients think and feel, plus why (and how) they do what they do. I use use culturally-aware research, social media insights analysis, online search tools, website and app testing, 1:1 coaching, cognitive bias awareness training, and more.
If you don’t have (enough) experienced staff, time or knowledge, or you want to learn more about what I do, contact me today, and let’s discuss how I can use my knowledge and experience to help you make impactful strategic decisions so you can effectively serve and grow your customers/clients. I work remotely or on-site; over a few days, months or a few hours (training/coaching). Working with me also supports the development of small community and voluntary organisations, who I provide training to at a reduced cost.
Why Hire Me?
20 years Researching & Understanding Human Behaviour
Positive Impact on Society and economy
Diverse Services for Diverse Clients
Research and Insights Consultancy
Why do people buy some products and not others? What makes a message persuasive? Why do we get attached to a particular brand? What do your customers really think and feel about your brand?
These questions and more lie at the heart of every organisation’s search for competitive advantage, more sales and more profit. How can you become one of those organisations?
That’s where I come in.
Working with clients like you, I use customer research and insight, apply consumer psychology, analyse digital social media data, and much more; my goal is help you identify and understand the behaviour of your customer/clients, so that you can understand what influences their choices and decision-making.
Find out how I can help you do this, contact me today for a 30 minute discussion at an introductory rate of £18.
Behavioural Insights Training
Contact me today, and let’s discuss how I can help you stay relevant through going beyond customers data and demographics. Take advantage of a 30 minute consultation at an introductory rate of £18.
Deep customer understanding is a core requirement for all companies and organisations, not just the big brands with deep pockets. If you have customers/clients, you can benefit from a better understanding of your customer/client behaviour and attitudes, by attending one of my interactive and creative workshops (and training sessions), giving you the tools to do it yourself.
My workshops cover: DIY questionnaire design, introduction to social media insights, using psychology to engage (your ideal customer), cognitive bias awareness, inclusive marketing insight, and more.
I also create and tailor workshops and training for different organisational needs. And offer pre and start-ups 1:1 (per hour rate) and group coaching.
Behaviour Change Coaching
I also use my insights knowledge and experience to help individuals achieved sustained behaviour change.
Using behaviour change and coaching tools and techniques, I’m passionate about helping midlife women (40- 60 years) achieve optimal health as they age.
I provide 1:1 and group coaching to:
women with chronic/progressive health conditions, menopause transition, and low wellbeing.
Why Hire Me?
Qualifications in Human Behaviour
PgDip Psychology – Coventry University
MSc International Business – London South Bank University
PgDip Nutrition and Dietetics – University of Benin, Nigeria
BSc (Hons) Nutrition and Dietetics (2:1) – University of Nigeria.
Wellness coach (Level 2) – Institute of Leadership Management
Motivational Interviewing (Level 1) – Sheffield Hallam University
Conducting focus groups and ethnographic methods – Social Research Associations
User Research and Strategy – Bunnyfoot Research Ltd and Designlab
Preparing to Teach in the Lifelong Learning Sector (Level 3&4) – Westminster College.