Ola Fagbohun

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.” – Jay C. Levinson, American Author, First to use the term ‘Guerrilla Marketing.’

To Change Your Customer/Your Behaviour You Have to Change Your  Mindset. How?

Behaviour Insights – spend your time and effort growing your business/organisation and let me focus on discovering the deep customer or employees insight(s) you can easily understand and apply to gain competitive advantage. 


Behaviour Change – For those of you looking to improve yourselves, let’s face it setting up and running an organisation is stressful, let’s co-create an insightful plan, (using a variety of creative tools, coaching and  psychology) to improve  your health and wellness.

Ola Fagbohun in Black and White
Why Chose Me?

Qualifications in Human Behaviour


  • PgDip Psychology – Coventry University 
  • MSc International Business – London South Bank University 
  • PgDip Nutrition and Dietetics – University of Benin, Nigeria 
  • BSc (Hons) Nutrition and Dietetics (2:1) – University of Nigeria.
  • Wellness coach (Level 2) – Institute of Leadership Management 
  • Motivational Interviewing (Level 1) – Sheffield Hallam University
  • Conducting focus groups and ethnographic methods – Social Research Associations
  • User Research and Strategy – Bunnyfoot Research Ltd and Designlab 
  • Preparing to Teach in the Lifelong Learning Sector (Level 3&4) – Westminster College.
Why Choose Me?

20 years Researching & Understanding Human Behaviour

Cost effective and Timely

I work with you to create a plan/strategy that works for your budget and within your time requirements. Our flexible options, coaching, training or retainer consultancy, means that there is a solution for you.

Accessible and actionable Insights

I use jargon-free language, cost-effective tools and techniques, and communicate through storytelling. Let me use my nearly 20 years knowledge and experience (working with organisations in public and private sector, as well as individuals of diverse backgrounds, behaviours and attitudes) to help you grow your business/organisation, or yourself.

Tailored Solutions

I listen, learn and provide a plan/strategy based on your specific requirements to meet your goals. To keep costs down, I can also coach/train you to do-it-yourself i.e. use tools such as online questionnaires, discussion groups, and/or how to analyse your social media.

Positive Impact on Society and economy

Giving Start-ups a Hand

The fees I charge allow me to reduce my rates to give pre and new start-ups (i.e. BAME and people aged 40+) and small to medium sized organisations the enterprise support they need. This is something dear to my heart as I've also spent the last twenty years supporting pre and new start-ups through Young Enterprise, Princes Trust (volunteering) and University of Derby. Help me to ensure that these business/enterprises have every opportunity to succeed. [Social Enterprise status in process].

Diverse Flexible Services

I offer...

Wheel of customers / users

Research and Insights Consultancy

Why do people buy some products and not others? What makes a message persuasive? Why do we get attached to a particular brand? What do your customer really think and feel about your brand?

These questions and more lie at the heart of every organisation’s search for competitive advantage, more sales and more profit. How can you become one of those organisations?

That’s where I come in.

Working with individual clients like you, I do customer research, analyse digital insights, and apply consumer psychology, plus much more, to help you identify and explain the behaviour of your customer/clients, so that you better understand what influences their choices and decision-making processes.


Behaviourial Insights Training

Deep customer understanding is not only for the big brands with deep pockets; anyone who has customers/clients can benefit from gaining a deep customer/client behaviour and attitudes by attending one of my interactive workshops (and training sessions) focused on giving you the tools to do it yourself. 

Subjects covered include Questionnaire Design, Analysing Social Media, Using Psychology to Engage your Ideal Customer and more. I also create workshops and training for different organisational needs.

Pre and start-ups take advantage of 1:1 and group coaching, giving you the tools to identify your ideal customer/client.

Think about things differently neon sign
Time for Change sign

Behaviour Change Coaching

I am passionate about connecting, sharing and supporting midlife women (i.e. aged 39-60 years-old) achieve optimal health as they age.

Using behaviour change and coaching tools and techniques, I help midlife women uncover actionable and evidence-based self-insights for sustained lifestyle change; including putting the ‘self’ back in to self-eployment.

I provide 1:1 and group coaching to:

  • self-employed women
  • women with chronic/progressive health conditions, menopause transition, and low wellbeing.
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Amanda Lee
CEO & Founder Crix
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Adam Cheise
Director at Dynamic
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Adam Cheise
Director at Dynamic

Some of The Organistions I have Worked With